Overview
Client: Digital influx
Industry: Ed-Tech
Role: UX Writer/
UX & UI Designer
Duration: ~4 months
Project Intro
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Key results
Working together as an international trio of UX Designer/Writers, we had a lot of fun crafting an engaging 12-week interactive course for kids aged 9-12 to learn about UX Design. Additionally, I contributed to business growth by creating teacher resources aligned with STEM and ISTE standards.
The positive feedback from both teachers and kids was overwhelming, and we were able to step into contact with a big investor. Thanks to the project's success, it had been decided to develop a second course tailored to teenagers.
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The challenge
There were two main challenges to overcome:
1) Crafting engaging lessons
Our initial hurdle was creating lesson slides that are on the one hand interactive, playful, and containing relatable examples and fun games, but on the other hand also effectively convey complex concepts and tools to students. We tried to balance technical jargon with an engaging tone that sparks students' intrinsic motivation to learn.
2) Teaching how to teach
Our course caters to both -educators and parents, especially those thrust into the role of home-schooling during the pandemic. Many of these parents are new to UX and teaching. A common concern is the fear that they may lack the necessary skills to effectively deliver the course as they are UX newbies themselves and mostly unfamiliar with both- the subject matter and the role of a teacher.
In addition to our own learnings and the testing feedback, I used the learning concepts of Maslow and Costa & Bloom as an influence to build out the course.
How to teach-how to teach?
The second issue was tackled by adding three additional types of resources to the course , specifically tailored to inexperienced and insecure parents/ teachers
Lesson plans
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Learnings
As mentioned earlier, we received a lot of great, reassuring feedback on the course from both- teachers and children and were able to step into contact with a big investor.
I personally enjoyed to dive deeper into the human aspect of design and to learn how applying psychological concepts is a big part in reaching your target audience. I thrive to really understand the users and design a product that fits into their life and needs. This is both- rewarding and fun, as I am a very curious and empathetic person enjoying to explore human thinking patterns or their way of performing actions across different demographics. For me, it's important to leverage these insights not for manipulation but to serve a good purpose, and I am grateful that this project allowed me to do so.
Personally, my time at digital influx was also a great way to add another skill to my skillset : UX Writing.
It was a pleasure to work with a young, international, driven and creative team in a fast-paced start-up environment and I would like to thank the team for giving me the opportunity!












